The Context

In response to the RSA student design awards brief "how might we leverage unrealized spaces in small transport hubs as catalysts for communities and places to thrive?," a team and I developed a two-pronged solution. To stimulate economic growth in small UK market towns, we would install digital kiosks in unused spots in train stations to act as promotional outlets and town directories, encouraging visitors to explore and engage with the towns. Concurrently, we would work with Great British Railways and VisitBritain to launch a targeted digital advertising campaign meant to encourage British city-dwellers to get out and explore rural Britain. The collective name of this campaign would be ‘Waypoint.’