To build hype surrounding the release of the Galaxy S24 Ultra—one of their most advanced devices ever—Samsung Canada decided to do something they’d never done before, putting phones in hands before the official launch date. To us, there was no better place to demo the world’s coolest phone than at the world’s coolest festival: Igloofest, an electronic music event held in the dead of winter in Montreal’s Old Port. With larger-than-life screens and a hands-on demo experience, we brought the Galaxy to the people, and even gave them a chance to feel like a star themselves…